Albaghdadia Idents

logo- and additional animation | 2010

client: albaghdadia TV, Iraq | agency: velvet.design | director: Leila Kanaan | creative director: Martin Kett | art director: Martin Kett | DOP: Dieter Deventer | producer: Stefan Müller | edit: Anja Rosin | compositing: Manuel Voss & team | 3D: Christian Bleier, Leif Arne Petersen, Felix Schaller | flame: Sylvie Roessler | logo redesign: Maria Regenspurger, Christiane Scheibe | logo animation and additional animation: Melanie Lukhaup | music: Martin Probst

Series of idents for the iraqi TV channel Albaghdadia done by velvet, including fourteen different ident clips and several bumpers.
Albaghdadia represents a full program with an emphasis on the social issues of the spectators. Independent, liberal and forward-looking. The creative concept provides a direct and personalized communication with empathy for the needs of the audience. The ident communication meets the high aims of the channel with a playful yet realistic view – the affinity to escapism is now linked to reality. The “escapes” are not set in artificial realities or dreamy landscapes, but rather try to settle fantasy and dreams within daily life in a joyful way, presenting ideas, habits or emotions that all Iraqis share.